Wis.dm never got back to me about our generous offer to help with a transfer of their members to FunAdvice that I put on their blog. Sigh.
People who belong to a community will not be happy when it goes away and I offered a logical ending: transfer that community, whole, to a site with compatible features, caring management and a bright enough future that the new members wouldn't feel like they were just boarding the titanic.
Well, if your start up goes under...I'm sorry. However, from what I've read about youtube, the board of directors basically grilled them on building traffic every month...shouldn't every board of directors do that? Seriously.
I have yet to hear a single company that says, "I want half my visitors to go away"...nobody says that b/c you'd be insane to think it. What I do hear (and say, myself) is that "we need more capacity because our service is taking off...". However, you need to build these things in tandem...a rich platform isn't necessary for growth, however, evolution in the platform, the experience, is...so long as it's coupled with a drive to building audience (if you have raised money) otherwise, you are doing a disservice to your investors, board and employees.
Guys...I don't know you, but here's a tip: if you do it again, *focus* on what matters to your business...it'd suck if you did this same stunt twice as I'm sure there are some employees & other stakeholders, families who have been hurt by this kind of inappropriate behavior.