Look, I don't cold call people. However, they email me, call me, etc, etc...sometimes, I do cold email people (sorry). So...my strategy is this: I offer something, easy to figure out what the value is (site gets 4.9 million visitors...? there's some value, there).
And then I make the pitch...and, thanks for your time, if you're not interested, I'm sorry to bother you.
If you pitch me...and, I'm not interested, I'll outline a few ways I'm willing to work with you...or, tee it back to you, to offer up some other ideas on how *I* can help *you*...because, after all, you asked.
The goal here is to capture the maximum possible value out of the experience...if it's 5 minutes, or 50...we both invested something. Why not try to find the place where we can reap some value for what we've invested?
To me, well, this isn't just a good idea: it's a rule to be followed. A "cost of doing business" if you will, in a highly networked, overly interconnected world. As I type, I'm sitting here with a cigar, courtesy of the "gubernator" as a result of my wife being in on the meeting with him. She's met multiple heads of state and now, one of the most famous actors of our time...and, the head of the 8th largest economy in the world. Wow.
Who am I compared to all that? Well, I'm just trying to find some common ground...if we can, there's tons of opportunity. I'm willing to be flexible. Are you?