Look, I don't cold call people. However, they email me, call me, etc, etc...sometimes, I do cold email people (sorry). So...my strategy is this: I offer something, easy to figure out what the value is (site gets 4.9 million visitors...? there's some value, there).
And then I make the pitch...and, thanks for your time, if you're not interested, I'm sorry to bother you.
If you pitch me...and, I'm not interested, I'll outline a few ways I'm willing to work with you...or, tee it back to you, to offer up some other ideas on how *I* can help *you*...because, after all, you asked.